A positive aspect related with solidarity, respect, equality and giving.

INSIGHT

People that care about a cause prefer to contribute in a specific direction rather than donate in a generic sense.  

CONCEPT

The concept focuses on a positive aspect related with solidarity, respect, equality and giving. We want to concentrate on “good” things locals can offer to refugee children, rather than cause guilt to the audience by describing once again the harsh conditions they are obliged to live in. Donating is a positive action and needs to be motivated through a positive campaign.

Immigrants Education is primarily about teaching them the local language, for them to be able to communicate with society for their everyday needs, but also to help them be integrated.

We ask people not to donate in a generic sense, but actively participate by giving a sum for children’s education. It seems like they directly contributing knowledge, like they are giving an actual small, yet important piece of the whole effort needed, just a word of our language they need to learn. Giving and sharing at the same time something vital as water.

Background and typeface are suggestive of life raft boats, corroded materials that form temporary immigrant residences, military tents, camps.

The light blue gradients convey a sunny morning feeling, synonymous to hope.